Marketing Communications: A European Perspective (Taschenbuch) von Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh   Synopsis: "Marketing Communications: A European Perspective, third edition," covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications. a.areaLink, a.areaLink:visited { text-decoration: none; color: black; display: block; } .areaLink .innerLink { white-space: nowrap; text-decoration: underline; color: #039; } .crBlueBorder-tl { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tl.jpg) no-repeat top left; width: 1em; } .crBlueBorder-tc { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tc.jpg) repeat-x top; height: 1px; } .crBlueBorder-tr { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tr.jpg) no-repeat top right; width: 1em; } .crBlueBorder-bl { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bl.jpg) no-repeat bottom left; width: 1em; } .crBlueBorder-bc { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bc.jpg) repeat-x bottom; height: 1px; } .crBlueBorder-br { background: url( http://ec1.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-br.jpg) no-repeat bottom right; height: 1em; } Rezensionen ansehen...   Angebote zu  Marketing ,  Communications ,  European  ab 1 Euro! Siehe auch folgende Artikel: Customer Relationship Management von Ed Peelen Profit Planning. Professional Hospitality Guides von Peter Harris From Brand Vision to Brand Evaluation. The Strategic Process of Growing and Strengthening Brands (Butterworth Heinemann): The Strategic Process of Growing ... Strengthening Brands (Butterworth Heinemann) von Leslie DeChernatony Essentials of Corporate Communication. Implementing practices for effective reputation management: Implementing Practices for Effective Reputation Management von Cees van Riel Mehr zu  Business & Investing,  Marketing & Sales Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)