The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk (Taschenbuch)

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk (Taschenbuch)
von Al Ries, Jack Trout

Synopsis:

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.

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Siehe auch folgende Artikel:

Positioning: The Battle for Your Mind von Al Ries
The 22 Immutable Laws of Branding von Al Ries
Marketing Warfare von Al Ries
The Fall of Advertising and the Rise of PR von Al Ries

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