Once Upon an American Dream: The Story of Euro Disneyland (Culture America) (Gebundene Ausgabe) von Andrew Lainsbury   Synopsis: Branded a "cultural Chernobyl" and the "tragic kingdom", the Euro Disney resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails", surly employees, even colours too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. "Once Upon an American Dream" is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to "import" a popular form of American entertainment. Lainsbury tells how the Walt Disney company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans - such as serving wine, selling flashy merchandise and placating the disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the 21st century. Ultimately, Lainsbury shows that cultural imperialism is not an exlcusively American phenomenon but a global corporate strategy - and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. "Once Upon an American Dream" is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about. a.areaLink, a.areaLink:visited { text-decoration: none; color: black; display: block; } .areaLink .innerLink { white-space: nowrap; text-decoration: underline; color: #039; } .crBlueBorder-tl { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tl.jpg) no-repeat top left; width: 1em; } .crBlueBorder-tc { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tc.jpg) repeat-x top; height: 1px; } .crBlueBorder-tr { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tr.jpg) no-repeat top right; width: 1em; } .crBlueBorder-bl { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bl.jpg) no-repeat bottom left; width: 1em; } .crBlueBorder-bc { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bc.jpg) repeat-x bottom; height: 1px; } .crBlueBorder-br { background: url( http://g-ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-br.jpg) no-repeat bottom right; height: 1em; } Rezensionen ansehen...   Angebote zu  American ,  Dream ,  Story  ab 1 Euro! Sonstige Artikel: McLeods Töchter 06. Ein neuer Anfang (Gebundene Ausgabe) von Carina Martinez Pelikan 808246 - Wasserbox 735WB von Pelikan "Er steht einfach nicht auf dich!". Warum Frauen nie verstehen wollen, was Männer wirklich meinen (Broschiert) von Greg Behrendt, Liz Tuccillo, Andrea Brandl Mehr zu  Hospitality, Travel & Tourism,  Performing Arts,  International,  Popular Economics,  Entertainment,  France,  Paris,  Cultural,  Culture,  Sociology,  Paris Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)